Google Updated AdWords Ad Rank Algorithm
Nobody in the world doesn't quite know what the right algorithm formula is for indexing pages or Google AdWords
. We all guess pretty well, but we miss that one ingredient that pinch of salt that makes the dish masterpiece. Google had updated and improved Google AdWords Ad Rank
algorithm to take into account some new featured they developed. Of course, you guessed it, we are talking about Ad extensions.
Ad extensions can now affect the positioning of your ads on the Google search results page and company itself gave the best example:
If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.
of an ad will decide if the ad will be showing ad extensions or not. Highest ranked ad will be rewarded and it will be able to show extensions and will have lower CPC
(cost per click) and most likely the higher CTR
(click through rate).
Google is pushing advertises to use extensions in their ads that can help user itself with more relevant information to acquire that desired query. Because of users Google has implemented that into Ad Rank algorithm.