Facebook Admits Lowering Organic Reach for Pages to 2[%]
All of you must have noticed decrease in number of people
seeing your posts on Facebook, and at the same time you lost number of visitors on your website. Facebook has admitted lowering number of people seeing organic posts. Before this decrease it was around 16% fans who saw the posts, and then in time it was 6-8%, and at the end of 2013 that fell to 1-2%
Users are appalled by this decision from Facebook who have defended before with statement that they are trying to weed out unengaging or spammy content. But this last reduction leads to only one solution for the owners – to pay for marketing
Today it isn’t as important to have a great fan base because it won’t mean as much. When you post something only 2% fans will see it. That means if you have 10 000 fans, and until last change up to 8% people saw it which would be up to 800 fans, but now it’s only 2% meaning 200 fans of your services of product
will be able to see post. It is a huge difference, but the most important thing is that lowering the number of fans that can be engaged for free means sales will go down. If you have money you can invest into boosting posts and then a lot of people can see it, but as much as u invest you’ll need to get the money back. Return on investment is the most important thing, right?
Not everybody can invest in marketing and Facebook was the ideal tool for free promotion
. Small companies can’t afford to put a lot of money into advertising and that might cost them survival. Companies will have to invest even more money than they were just to break even with last year’s goals. That is great news for owners of the most popular social network in the world, but not for a common mortals like us!
People are affected by this great change. Facebook users could protest this and start to pull away from Facebook or will pay for ads and boosting of posts. But it is up to users because companies will keep following trends and if the people are going to be on Facebook then the firms will invest money into Facebook advertising